Resume

Being born in Colombia, and raised as an expat kid to later study in Belgium, I have always held a fascination for the power of communication. Whether it is to find out about consumers' needs to later offer them solutions or to find the adequate words to unify a company's stakeholders, communication is there to gather information and turn it into impact.

Skills

Multicultural Experience

  • Colombia
  • Brazil
  • Panama
  • Mexico
  • Belgium

Soft Skills

Employee Engagement. Multicultural teamwork. Action oriented. Versatile. Problem Solving. Global Perspective. Managerial Courage. Proactive. Open curiosity. Attention to detail. Passion for learning. Time management. Analytical capability.

Hard Skills

Digital and Content Marketing. B2B communication. SEO. Copywriting. Insight Development. Consumer Journey. Media Strategy. Social media management. Sharepoint. Microsoft Suite. Canva. Wordpress. Market research.

Education

Bachelor & International Media and Communication

2021-2024

Thomas More, BE

An international media and communication education equips you to navigate the complexities of global communication and craft impactful messages across cultures. Through this, you'll be prepared for a dynamic career in today's interconnected world.

Bachelor Business Administration & Graphic Design

2010 - 2014

KU Leuven, BE

Through courses in finance, marketing, and management, you'll gain a broad understanding of how businesses operate. You'll also develop essential skills like communication and problem-solving, preparing you for a variety of exciting career paths in business.

Professional Experience

Unilever Marketing Intern

Fall 2023

Brussels, BE

  • Developed a tailored social media campaign for the brand, developing all visual and written content aligned with the brand's voice and visual identity.
  • Crafted detailed briefs for the graphic design team to ensure the development of on-brand and impactful multi-channel marketing assets.
  • Cooperated with web-masters to implement updates reflecting the brand's latest campaign, new product launches, and accurate product information.
  • Supported the competitive analysis of local food brands, identifying key differentiators and market positioning opportunities.

Marsh McLennan

Summer 2022

Brussels, BE

  • Aligned global marketing strategy with local needs to develop a user-friendly intranet SharePoint, catering to the diverse requirements of the departments.
  • Pioneered the initiative of local employee photoshoots to strengthen employee branding and promote a positive company culture.
  • Collaborated with the Benelux marketing manager to curate engaging and impactful content for stakeholders on both LinkedIn and the internal newsletter, fostering strong connections and brand awareness.